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By : Rubana
55 | January 17 2018
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Pay per click is the only means to gain online visibility on search engines via paid advertising. PPC campaign management is a way to ‘earn traffic’ via unpaid/organic efforts while PPC is a way to ‘buy traffic’ via paid activities. Both strategies are a crucial part of Online Marketing. Consumers will naturally opt for something which clearly comes first when they search for any product. If your products can catch consumers’ eyeballs in the very first search, the chances of sales increases by manifold.
AdWords PPC management lays the foundation stone for a brand’s online visibility. Millions of businesses round the world are racing to reach the top of the search engines, but while fighting this battle of getting at Google’s top ranking, everybody forgets one thing: “this race has no finish line”. PPC involves ‘buying traffic’ through paid listings on Search Engines. Instant results, affordable prices, high value keywords, Geo-targeted provisions, and custom scheduling are some benefits which characterize PPC.